Barberis Canonico are punctilious about and have invented new criteria and new machines for conducting them. For them, quality is method, not just a result; rather, it is a result that is always being improved. At last the cloth, by the family of Vitale Barberis Canonico, is ready. Its travels into the world begin. It is appreciated by top manufacturers: in Great Britain, by Chester Barrie, Austin Reed, Daks; in the United States, by Oxford, Hicky Freeman; in Germany, by Hugo Boss, Regent, Windsor. In Italy, by Zegna, Canali, Gft, Brioni, Belvest and others. They all use these extraordinarily stylish flannels, cashmeres, mohairs and worsteds. A change is in the air. The last few years, people have wanted ever finer, lighter worsteds. Now Luciano Barberis Canonico is concentrating on a more substantial, almost rugged cloth, intentionally slightly thicker, rougher and more protective. This requires different wool and techniques of production. The factory is now like a fine, living creature capable of responding successfully to any new task. The kingdom of Vitale Barberis Canonico will remain that of classic textiles for men. The sons of Luciano and of Alberto are in training for their moment. The tradition, the challenge, the game goes on.
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